The Challenge

Attendees’ excitements on the past two conferences have been decreasing due to the fact that locations were the same and contents were presented in an antiquated printed binder.

The Solution

To reignite the excitements of the conference, a more vibrant design theme was implemented for the 2015 conference, which took place in a new venue next to Petco Park. The long awaited fully functional app was also introduced this year.

The Results

Feedbacks from attendees on the new vibrant and fun design were overwhelmingly positive, especially for the conference app.