The Challenge

The Pursuit is Kirkland’s first Lagree fitness studio. A few months prior to the studio opening, the owners expressed their dissatisfaction with a logo from another designer with no set branding guidelines.

The Solution

“Evolution” was the main keyword on my research of Lagree fitness. The new logo was designed based on that word which focus on a more modern, lean and energetic vibe. A brand standards and logo mark was also created to enhance the studio’s brand identity.

The Results

With a stronger brand identity, The Pursuit was getting significantly better exposure to the public by using cohesive direct marketing materials for promotion of the studio.